Benetton have a pretty unusual advert campaign

 I am not a big fan of Benetton clothing. I haven't been for years. Their advertising campaigns really annoy me because they just don't work and have been the same for years. I am all for their idea of equality and love but I just get annoyed with the same campaign over and over again....I feel much the same about Red Bull and their cartoon red bull gives you wings etc adverts...

 Then I saw this this morning, not sure what to make of it really!

 'The UNHATE Foundation, desired and founded by the Benetton Group, seeks to contribute to the creation of a new culture of tolerance, to combat hatred, building on Benetton’s underpinning values. It is another important step in the group’s social responsibility strategy: not a cosmetic exercise, but a contribution that will have a real impact on the international community, especially through the vehicle of communication, which can reach social players in different areas. The Foundation will organise initiatives involving different stakeholders, from the new generations to the institutions, international organisations and NGOs, right through to civil society.The Foundation also aims to be a think tank, attracting personalities and talents from the fields of culture, economy, law and politics, and people who have gone from simple citizens to leaders of movements, distinguishing themselves through their ideas and actions against the causes and effects of hatred.'

While the kisses are pretty awkward and I'm not sure everyone is going to enjoy the photoshop work - I had a quick giggle....still don't like their clothing though...